behavioral intelligence infrastructure
clique captures what no data broker, survey, or social platform can — authentic behavioral signals revealing how close your customers are to your brand, and exactly what moves them.
Spent globally on engagement tools in 2025
US brands spend on customer data & insights in 2025
Triggers engagement, measures and optimizes closeness
existing tools measure reach, impressions, purchases not closeness. They track behavior, not what drives it. the signals brands rely on aren't revealed with tools, it's infrastructure.
purchase signals, demographic profiles, and attention data tell you what happened — not why, not how close, not what will make them stay or leave.
opinion data is performative. people say what they think you want to hear. surveys measure declared intent — not lived behavior, not real emotional depth.
ai accelerates infinite content on platforms built for performative behavior — competing for clicks and attention, not generating depth of real consumer understanding.
clique is the first measurable b2b infrastructure for real human closeness converting authentic group behavior into decision grade intelligence brands have never had access to.
how consistently consumers rely on and believe in your brand over time
the cadence and rhythm of authentic engagement between brand and community
the quality and intensity of what consumers actually feel and express
the progression of the relationship — growing closer or quietly drifting away
two streams of behavioral data — one generated inside consented communities, one from your own customer data — converge into intelligence that moves the needle.
our intelligence model is trained on fresh daily proprietary data, producing insights no third-party model can replicate because no one else has this data.
decision-grade intelligence on your targeted customer groups in real time not quarterly reports, not survey lag, not second-hand data from brokers.
every behavioral signal is generated through authentic engagement from consented users not scraped, inferred, or purchased from third parties.
Group responses show 40% higher advocacy. Your briefs are built for solo viewers
Story-based responses run 2× longer and get 3× more replies. Only 25% craqs trigger them
60% name their social role before answering. That's a segmentation signal your survey never asked for
Affection drives 2× more replies than excitement. It's never in your brief."
Fiction outperforms non-fiction 3:1 in this segment. It's never appeared in a single brand brief.
Tuesday evenings outperform weekends 2.3×. Your calendar has never run on a Tuesday
consumers live in the app. brands get the intelligence. both run on the same live score.
Every craq, dataset, and clique is queryable in plain language. Clique surfaces answers sourced from real behavioral data across audio, visual, and psychographic signal layers.
Trending emotions, visual identity, confidence, hesitation, conviction — all measured from real group responses at scale.
Social energy, political standing, audience pockets, behavior patterns. Derived from real behavior across thousands of responses. No surveys involved.
Every video response analyzed for emotion, tone, and context frame by frame. Confidence levels and peak moments mapped second by second.
Brands already spend billions in the exact categories Clique replaces, with data that explains the relationship, not just the transaction
brands trigger engagement with their customers and pay for consumer intelligence they can't get anywhere else — in real time, at scale, with measurable confidence.
identify customers drifting away before they leave — using closeness signals that surface months before behavioral and purchase data shows any change.
find communities exhibiting the closeness patterns of your highest-ltv customers — before they convert — and reach them with precision.
test messages, offers, and campaigns against consented control groups — and ship only what the behavioral data says will land, with measurable confidence.
understand what drives closeness in your most valuable segments — and optimize product, communication, and experience decisions around what actually works.
